8500 Macleod Trail SE #232, Calgary, AB T2H 2N1

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Legal

Privacy Policy for Macleod Trail Dental

How Macleod Trail Dental collects, uses, discloses and protects your personal and health information, and how to make a privacy request or raise a concern.

Website & Patient Privacy

Website & Clinic Information

Access & Correction Rights

Alberta HIA & PIPA

Last updated: October 9, 2026

Macleod Trail Dental (“Macleod Trail Dental”, “we”, “us”, or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information and health information through macleodtraildental.ca, our online form tools, email, phone, and in connection with the dental services we provide.

This Privacy Policy is intended to be read together with any consent forms, intake forms, office policies, or other privacy notices you may receive from us as a patient or prospective patient.

1. Contact Information

Macleod Trail Dental
8500 Macleod Trail SE #232
Calgary, AB T2H 2N1
Phone: 403-253-1248
Email: info@macleodtraildental.ca

For privacy questions, requests for access or correction, or complaints about how your information has been handled, please contact us using the information above.

2. Information We Collect

Depending on how you interact with us, we may collect the following categories of information:

Contact information, such as your name, phone number, email address, mailing address, and preferred method of contact.
Appointment and inquiry information, such as the reason for your visit, requested appointment times, and details you submit through our appointment request form, other contact methods, or intake forms.
Patient and health information, such as medical history, dental history, symptoms, x-rays, treatment plans, charting, insurance information, and other information related to the dental care we provide.
Billing and insurance information, including information needed for claims, payments, direct billing, financing requests, or benefit coordination, where applicable.
Website usage information, such as IP address, browser type, device information, referring pages, pages visited, date and time of visits, and similar technical information collected through server logs, cookies, or similar technologies.
Communications, including emails, phone call notes, online form submissions, and other correspondence with you.

3. How We Collect Information

We may collect information in several ways, including:

directly from you when you contact us, request an appointment, complete a form, become a patient, or communicate with our team;
from a parent, guardian, caregiver, or authorized representative, where permitted by law;
from insurers, benefit providers, referring practitioners, laboratories, specialists, or other healthcare providers, where needed for your care or as authorized;
automatically when you browse or interact with our website; and
from service providers that help us operate our website, online forms, communications, and scheduling systems.

4. Why We Collect, Use, and Disclose Information

We may collect, use, and disclose information for purposes such as:

responding to your questions and requests;
scheduling, confirming, changing, or managing appointments;
providing dental care, maintaining clinical records, and supporting continuity of care;
verifying identity and maintaining patient safety;
processing payments, submitting insurance or benefit claims, and administering accounts;
meeting legal, regulatory, insurance, professional, public health, recordkeeping, and security obligations;
operating, monitoring, maintaining, improving, and securing our website, systems, and services;
investigating security incidents, misuse, fraud, or other unauthorized activity; and
sending administrative communications and, where you have consented or applicable law otherwise permits, sending information about our clinic or services.

5. Consent

Where required, we rely on your consent to collect, use, or disclose your information. Consent may be express or implied, depending on the nature of the information and the circumstances. By contacting us, sending an appointment request through our website, completing online forms, or receiving care from us, you consent to the handling of your information as described in this Privacy Policy and in any additional patient forms or notices we provide, subject to applicable law.

You may withdraw consent in some circumstances, subject to legal, clinical, contractual, and regulatory limits and reasonable notice. Withdrawing consent may affect our ability to communicate with you, process claims, or provide certain services.

6. Cookies, Analytics, and Website Technologies

Our website may use cookies, log files, pixels, embedded content, and similar technologies to help the site function, understand general website traffic, improve user experience, remember preferences, and support site security. Our website uses Google Tag Manager and may use Google Analytics, both provided by Google, to understand how visitors use the site, including pages viewed, device and browser type, referring pages, and approximate location.

You can control cookies through your browser or device settings. Disabling some technologies may affect how the site functions. Where required by law, we will seek consent before using non-essential cookies or similar technologies.

7. Online Forms and Other Third-Party Services

We may use third-party providers to support website hosting, appointment requests, online forms, analytics, map features, payment processing, communications and appointment reminders, reviews, and social media integrations. At the time of this policy, our website is hosted by Webflow, and messages you send through the appointment request and contact forms on our website are processed and stored by Webflow, Inc., a provider based in the United States. Our online patient forms are provided by MaxAssist.

When you click through to a third-party tool or platform, that provider may collect and process information under its own terms and privacy practices. We encourage you to review the privacy policies of those third parties before submitting personal or health information.

8. When We May Disclose Information

We do not sell or rent your personal information. We may disclose information as permitted or required by law, including:

to dentists, hygienists, assistants, administrative staff, and other workforce members who need the information to do their jobs;
to laboratories, specialists, pharmacies, insurers, benefit providers, and other service providers involved in your care, coverage, or payment;
to vendors who help us operate our clinic or website and who are expected to protect the information appropriately;
to legal, regulatory, professional, or governmental authorities when required or permitted by law;
to protect the rights, safety, property, systems, patients, staff, or operations of our clinic; and
in connection with a sale, financing, reorganization, or other transfer of all or part of our practice, subject to applicable legal requirements.

9. Storage, Safeguards, and Retention

We use administrative, technical, and physical safeguards that are reasonable and appropriate to the sensitivity of the information we hold. These safeguards may include restricted access, passwords, role-based access controls, secure systems, staff training, and secure storage practices.

No method of transmission over the internet or method of electronic storage is completely secure. While we take reasonable steps to protect information, we cannot guarantee absolute security.

We retain information only for as long as reasonably necessary for the purposes described in this Privacy Policy and as required or permitted by applicable law, professional standards, insurance requirements, and our record retention practices.

10. Email and Electronic Communications

Email and other internet-based communications may not always be secure. Please avoid sending highly sensitive information through unsecured email unless it is reasonably necessary to do so. If you communicate with us electronically, you acknowledge the privacy and security risks inherent in those methods.

11. Your Access and Correction Rights

Subject to applicable law and identity verification requirements, you may request access to personal information or health information we hold about you, or request a correction if you believe the information is inaccurate or incomplete.

To make a request, please contact us in writing using the contact information above. We may ask for information to verify your identity and clarify the scope of your request. Where permitted by law, reasonable fees may apply for copies or special production requests.

12. Children and Minors

Our clinic provides care for children and families. When information relates to a minor patient, we may collect and use information from or through a parent, guardian, or authorized representative, subject to applicable law. If you are under the age of majority, please have a parent or guardian contact us or assist you with online submissions where appropriate.

13. Cross-Border Processing

Some of our service providers, including our website and contact form provider, may store or process information in Canada, the United States, or other jurisdictions where they operate. Where information is processed outside Alberta or Canada, it may be subject to the laws of the jurisdiction where it is processed.

14. Links to Other Websites

Our website may contain links to third-party websites, review platforms, and social media pages. We are not responsible for the content, security, or privacy practices of third-party sites. Your use of those sites is governed by their own terms and policies.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect operational, legal, regulatory, or technological changes. When we update this page, we will revise the “Last updated” date above. Your continued use of our website after changes are posted means you accept the updated Privacy Policy, to the extent permitted by law.

16. Contact Us About Privacy

If you have questions about this Privacy Policy or would like to make a privacy-related request, please contact: